Montacute Centre
KEYWORDS:
MODERN | PROFESSIONAL | HEALTH | INNOVATIVE
FIELD:
PRINT DOCUMENT DESIGN | WEB DESIGN | SIGNAGE
INDUSTRY:
PROPERTY DEVELOPMENT
Montacute Centre is a business looking to bridge the gap between your local GP and hospital care, providing high quality care to North-East Adelaide. They came to us to develop marketing materials in both print and web to promote the Centre to potential lessees.
PROJECT GOAL
Create a professional leasing brochure with accompanying graphics and convert the information into a website in order to lease the entire Centre before development starts
CHALLENGE
To create a full leasing brochure and website in a short period of time was the main challenge for us, but we embraced it with open arms. We were provided with a base of content to work from, but we faced another challenge - to flex our copywriting skills to fill in the gaps.
With the order to lease the majority of the building before development started, we were determined to create a consistent and professional look and feel across all mediums.
SOLUTION
Looking into what really makes a leasing document stand out, we began by sifting through the information and imagery provided to us, and thought of ways to present this. We focused on large imagery with supplementary information, letting the space and the renders speak for itself, rather than overwhelming the reader with blocks of text to work through.
Working with a simple grid layout and focusing on using Montacute’s primary colours to emphasise the brand continuously through the document, we ended up creating a 20-page document that showed the Centre off in the best light to a corporate audience, with modern, minimalist design to reflect the architectural designs.
This style was extrapolated to a simple web design to advertise the same information digitally and relevant hoarding signage for print promotion at the site. Consistency in messaging and design was the focus for us with this project.
OUTCOME
Armed with our branding materials, Montacute Centre has leased the majority of their available space and is in the process of beginning construction and development. We call that a big success!
We can’t wait to see it all come to life and for them to start delivering their innovative and highly experienced care to North-East Adelaide’s ageing population.
CLIENT LOVE
“MILCO have created outstanding marketing material for several property projects that have helped us win massive client bids. We appreciate their quick turnaround times and prices within our budget. We'll happily use MILCO again and again for all our design and media needs.”
Simon Toovey, Director Marlborough Capital
