TMA Solutions Aus
KEYWORDS:
MODERN | INNOVATIVE | DYNAMIC | TECH
FIELD:
WEB DESIGN | MARKETING STRATEGY | COLLATERAL | SOCIAL MEDIA
INDUSTRY:
SOFTWARE DEVELOPMENT
A leading software outsourcing company in Vietnam with over 27 years of experience, TMA Solutions is well-known for their exceptional technology solutions but were struggling to connect with an Australian audience. They came to us for marketing support, and our first suggestion was to refresh their Australian website and provide marketing collateral that spoke to the Australian audience. Now providing ongoing marketing support, TMA is growing its Australian clientele and becoming a well known software company within Australia as well.
PROJECT GOAL
Position TMA Solutions in the Australian market by developing a comprehensive marketing strategy, including a refreshed online presence, updated marketing materials, and a targeted content and outreach plan.
CHALLENGE
Our main challenge with this project was to design a website and marketing material that was modern and fresh whilst keeping the global company’s traditional brand identity.
Working with the Australian Director for TMA Solutions, we set forth on a journey to make TMA as competitive as possible within Australia.
SOLUTION
Inspired by recent trends in web design which focus on minimalist layout, a simple colour palette and the incorporation of more negative space, we had a vision for TMA Solutions Australia to connect their values of innovation and modernity to their brand visuals. They have such a vibrant blue as their main brand colour, which we needed to bring into their new website, but elected to use it more as an accent rather than an overall colour, which can be overwhelming to the eye and detract from the information they want to convey.
We also worked with them to condense their messaging, making sure everything they showed was eye-catching and exciting to the viewer, not dragging eyes through paragraphs of content. Through the inclusion of a broader colour palette that was inclusive of a softer light blue and a deep navy, as well as the use of a modern sans serif with ligatures to add an edge to their typography, we modernised the digital experience of TMA Australia.
OUTCOME
With our help and marketing strategy suggestions and planning, TMA has successfully integrated into the Australian market, finding business connections and clients that have helped turn TMA into a strong software development competitor.
Their team is currently developing their new website from our Figma designs and we are eagerly waiting to see the final results. We are continuing to help TMA Solutions with their marketing within Australia and look forward to their success.
