25 Stay Alive
KEYWORDS:
FRIENDLY | CLEAN | APPROACHABLE
FIELD:
BRAND IDENTITY | SOCIAL MEDIA
INDUSTRY:
NOT FOR PROFIT
Designing a brand identity for 25 Stay Alive – a charity on a mission to inspire younger people to be proactive with their health – was a project close to our hearts. The goal? A friendly, clean and approachable design that resonated with everyone, inspiring proactive wellness in a simple yet impactful way.
PROJECT GOAL
Create a simplistic brand that reflects 25 Stay Alive’s goal to educates and inspire younger people to be proactive with their health.
CHALLENGE
The challenge was to craft a visual identity that would capture the essence of 25 Stay Alive’s mission while connecting with young adults, a demographic that often overlooks health until it’s too late. We needed to create a design that was not only modern and inviting but also conveyed the gravity of the cause, encouraging early health checks and prevention without being overly serious. It had to inspire action while remaining relatable and accessible.
SOLUTION
Our design approach was focused on simplicity, warmth and clarity. We created a fresh, minimalistic logo paired with a soothing colour palette to evoke trust and empathy. To visually communicate the importance of health and prevention, we incorporated a unique element into the logo design.
The connection between the letters "A" and "V" was crafted to mimic the line of a heartbeat signal, symbolising life, vitality and the importance of monitoring one's health. Additionally, we played with the heart symbol throughout the branding to reinforce the idea of health being at the core of the 25 Stay Alive mission.
This design choice made the branding not only visually appealing but also deeply connected to the charity's cause of promoting early health checks and open conversations.
OUTCOME
The result is a brand identity that captures the spirit of 25 Stay Alive’s mission, helping them connect with young adults across various platforms and media. The new logo and design have been successfully used in their campaigns, digital presence and website.
By encouraging open conversations about health and normalising health checks, 25 Stay Alive is changing the narrative for young adults, empowering them to take charge of their health early and never stop.
CLIENT LOVE
“Thanks”
Hugo Toovey, founder 25 Stay Alive