Relate.
KEYWORDS:
SOPHISTICATED | SEDUCTIVE | PROFESSIONAL | APPROACHABLE
FIELD:
BRAND IDENTITY | WEB DESIGN | PHOTOGRAPHY | COLLATERAL | VIDEOGRAPHY
INDUSTRY:
ALLIED HEALTH
Coming to us with an existing brand identity but looking to give her business a new, professional face, Anisa of Relate Sexology knew she wanted to capture the essence of sexology and relationship therapy, oozing seduction, elegance and sophistication but in a professional manner.
PROJECT GOAL
Embody the essence of sexology and relationship therapy with a clean, warm and approachable brand experience that gives Relate a new professional face to connect with a more professional audience
CHALLENGE
Anisa wanted to embody sexology without explicitly using the word sexology. A part of the name of her brand, including the word sexology affected the likelihood of her business showing up in Google search results and therefore, losing her potential clients. This is a problem she wanted to avoid with this rebrand, keeping the same feel but without using any wording that may seem overly sexual and cause her business to not get promoted as highly.
We also needed to be able to make sexology and sex therapy more approachable to a general audience, who may be more conservative or nervous about discussing these topics so openly, all without losing Anisa’s energy and voice from the brand.
SOLUTION
Our initial designs leant into the ideas of connection and intimacy that worked with the vision that Anisa had for her business. With subtle links between letterforms mirroring her explanations of sexology in our initial discussions, we crafted her brand identity along these lines, supported with warm, earthen colour palettes. Her initial feedback was promising but further discussions with her team sent us in a direction with a simplified, typographical logo to make it more professional and gender neutral.
Seduction and sophistication come from the soft curvature of the serif typography using in combination with a burgundy colour palette. Creating the idea of sensual connection through our use of brand imagery and colour, rather than explicit links between letterforms, we could still capture the feeling Anisa wanted whilst remaining approachable to a more corporate audience.
OUTCOME
The creation of this brand identity led to us working with Anisa to create an open, welcoming digital experience through web design, photography and a stronger, curated social media presence, all of which would help her to connect to her desired audience, without overwhelming them with the idea of sexology.
Wanting to provide educational content, we helped to provide templates she could work with that would align with her brand identity for an overall cohesive look, no matter what platform you interact with Relate on.
Not having much experience in the world of sexology before this, we had a great time working with Anisa and the Relate team on this project and helping them find a brand identity that truly represents them and all that they do. We look forward to seeing this business flourish and connect with those that need her expertise.
CLIENT LOVE
“We absolutely LOVE the new branding and website! Thank you team MILCO for the amazing job you have done (in such a short time!). We look forward to more collaborative opportunities!!! Thank you! Thank you! Thank you! It is what I was hoping for and more! ”
Anisa Varasteh, founder Relate