Elevate
KEYWORDS:
MODERN | APPROACHABLE | PROFESSIONAL | PLAYFUL | LIGHTHEARTED
FIELD:
BRAND IDENTITY | WEB DESIGN | PHOTOGRAPHY | COPYWRITING
INDUSTRY:
PERSONAL AND PROFESSIONAL COACHING
An innovative and ethical profit-for-purpose business with a desire to inspire and transform the potential of individuals and organisations, Sophie and Phil from Elevate came to us to transform their business and brand to reach a new corporate audience whilst maintaining the connection to their clients and the feel of their existing brand identity. With our help, Elevate successfully rides the line between corporate design and community warmth, and Sophie and Phil have a brand that truly reflects them.
PROJECT GOAL
Reimagine Elevate in a more corporate context whilst maintaining the approachability and warmth of their existing brand, allowing them to connect with a new audience and take Elevate to the next level.
CHALLENGE
Coming to us with an established and successful brand, Elevate was facing the challenge of appealing to two different pools of clients - corporates and large companies needing leadership development at executive levels, and individuals looking for greater personal growth either in their life or career. This dichotomy of clientele made it difficult for Sophie and Phil to effectively appeal to either of them, either being too corporate, their smaller clients felt intimidated or out of depth, or too community-focused, larger companies would overlook them for professional development.
They knew they needed a new brand image that could effectively market to both audiences and communicate their values of professionalism and community in a warm and light-hearted way while also remaining connected to elements of their original brand for visual consistency. Facing all these opposing problems, they came to us to let us work our magic on Elevate.
SOLUTION
To ensure we didn’t lose the feel of their original brand, we took the purple and green colour scheme from their logo and gave it a modern, corporate edge through the introduction of some neutrals, as well as softening overall palette for a less jarring appearance. Inspired by other charity brands, we focused on crafting an eye-catching brand icon that had a more community-feel, with soft curves and upward flourishing movement, which when paired with a minimalist corporate typeface like Sofia Pro, created a brand with a soft, approachable yet professional vibe.
Their existing brand had a strong flourish element which we wanted to capture using organic elements flowing outwards and upwards, in a soft colour scheme reflective of florals and nature, since Elevate seeks to uplift and inspire their clients to be the best versions of themselves.
OUTCOME
Through strong collaboration with Sophie and Phil, we were able to capture the community values of Elevate and express them in a more corporate design style that could take them from a coffee shop to a board room. We feel like it appeals to both sides of their audience while maintaining the the essence of Elevate.
Expanding their brand identity to a full website redesign, brand collateral development and through a few brand photoshoots, Sophie and Phil were able to round out their complete brand identity and look to the future of Elevate with confidence, knowing how to implement their style across all aspects of their business and show their abilities in the best light.
LOOKING TO THE FUTURE
Sophie and Phil came to us with an already successful and thriving business facing some challenges, but with our expertise, we could help them achieve their goals and take Elevate to a new level. It has been an absolute pleasure learning about their business and the positive impact they are making for so many people and organisations.
We are now helping them with continued marketing support for their upcoming retreats in Thailand and beyond, developing marketing strategies that will help maintain their growth and momentum, bringing in new clients and establishing Elevate’s brand globally.
CLIENT LOVE
“The quality of the design, the creativity and thoughtfulness you’ve put into it really stands out, and we’ve been so impressed by the results. You’ve really captured the essence of who we are and what we want to convey, and it’s been such a joy to see it all come together so beautifully.
Thank you for your hard work and easy collaboration. We are incredibly excited about this new chapter and couldn’t have asked for a more talented and creative team to bring it to life!”
Sophie and Phil, founders of Elevate-CLE
