Terre Property
KEYWORDS:
DOWN TO EARTH | CORPORATE | SIMPLE | REFINED | MODERN
FIELD:
TAGLINE | BRAND IDENTITY | MARKETING MATERIAL | WEBSITE
INDUSTRY:
PROPERTY DEVELOPMENT
Founder and CEO Mark Brammy had a vision to create a company and culture in the property sector that was ‘down to earth’. The team’s work ethic was pure and strong, and it was evident that the company’s values were strong right from the start. MILCO was tasked to ensure their brand identity reflected. Wanting an identity and collateral that stood out within the property sector, we create a brand that was humble, modest and real for a business that you can trust. With our help, Terre has solidified their position within the property industry and has a brand identity that truly reflects their experienced and down to earth nature.
PROJECT GOAL
Devise a tagline and brand identity that encapsulates Terre Property’s values of modesty, trust and a strong work ethic in a corporate and simple design that can be extrapolated to brand and marketing collateral with ease
CHALLENGE
In the commercial real estate sector, brand design can be looked over or become out of touch with the people it represents due to the large-scale companies these property companies work with. This was a challenge for Mark and Terre Property and something they wanted to avoid with their brand identity. With the goal to represent their down-to-earth and real nature, they needed a brand and tagline that would move away from this and demonstrate humility in an industry that doesn’t often choose to do that.
To achieve this while also remain corporate and professional to connect with these large industry leaders within Australia was a challenge we looked at with open minds and open arms.
SOLUTION
Every meeting we had with Mark and the Terre Property team, the same keywords kept coming up - down-to-earth, grounded, modest. They ran their business with these values and they were so central to their brand philosophy, we knew their tagline had to follow suit. Throughout the process, the tagline “WELL GROUNDED” was created and it stuck. Simple yet effective, it encapsulated their values while alluding to the stability and quality of the property developments they work on.
Used with a warm, muted palette that uses a steel blue and navy as its primary colours, with accents of ochre and green, the Terre brand was coming together. We knew the icon should be able to stand alone, and we elected to go with a simple typographical logo design, with subtle curves yet strong weight to balance the ideas of industry strength with the level of care and dedication Terre gives.
OUTCOME
The Terre team felt their new identity perfectly captured the different goals they had, and they loved their tagline. Armed with their brand and a slew of new collateral, they have gone on to make their mark in the property sector.
MILCO was also asked to help with their brand photography and provide some headshots for the team to continue their brand into the visuals on the website and other promotional material. The team was such a joy to work with and we can’t wait to see what they do next!
